Our history
When I was little, my mother ran a shop in Algeria. I would spend hours watching the jewelry she sold, listening to the stories people exchanged around them. They were more than ornaments: they were memories, fragments of heritage passed on with care.
Yasmeen was born from a memory: the jewelry worn by the women in my family — not to show off, but to keep alive a part of who they were.
My vision: to revive the richness of our heritage — through symbols, poetry, and familiar gestures — in refined jewelry that carries meaning.
Each piece tells a story. A word, an emotion, a memory.
Yasmeen is a love letter to our origins, to those who passed them down to us, to what connects us even when unspoken.
